Aussie Made: Support, Strategic Consultancy and Development

CLIENT: Australian Money Market

TAGS:  User Interface / Creative          User Experience            API Integrations           Web     Development

READ TIME: 4 minutes 30 seconds

AMM is an investment platform that streamlines the administration of investing in term deposits and other investment products, saving time and money for its users. 

AMM allows users to view all their investments in one place, enabling them to optimise their returns on every rollover. This website platform built & extended on by our team is central to their business.


The Finance industry has undergone significant changes with the advent of publicly-connected technology, and investing has become more accessible to individuals seeking to grow their wealth. However, navigating through the myriad investment products can be challenging and time-consuming, especially for those who lack financial expertise.


AMM reached out to us in 2008 after their initial system had been developed by a sole contract developer as a Minimum Viable Product (MVP) under the direct supervision of their Managing Director, Stephen Jewell.


The concept was impressive in the uniqueness of the service offering, and the system was able to dutifully perform the core transactions of the business (signing up clients; taking instructions for Term Deposits; showing balances; and presenting the necessary files for consumption by their main banking provider).


Automation had yet to be implemented, and it was time for AMM to find a more reliable support services provider than the single contractor who had initially developed the system.


It was obvious that, as the system matured, it would need a plethora of new features and service provider integrations (with banks, financial planning platforms, etc).



The Australian Money Market (AMM) is an online platform that enables individuals, businesses, and institutions to invest and manage their funds in a secure, cost-effective, and transparent manner. The platform provides access to a wide range of investment products, including term deposits, high-interest savings accounts, bonds, and managed funds, from various financial institutions across Australia.


AMM's platform offers a range of features that allow investors to customise their cash management strategies to suit their needs and preferences. Investors can choose from a range of investment products offered by various banks and financial institutions, and set up automatic rollovers and renewals to ensure that their cash holdings remain invested at all times. The platform also provides real-time market data and analytics, enabling investors to make informed investment decisions and monitor the performance of their cash holdings.


Creative Intersection designed, constructed, supported and maintained over 20 brands for Australian Money Market and their partners. The services delivered included technical and solutions architecture, project management, User Experience (UX) and User Interface (UI) design, web development, Quality Assurance and maintenance.



Creative Intersection took over support of the AMM system and documented the software and processes as we went along. 


New features quickly started to be required as the business took off, and over the course of over a decade we provided more than 45,000 hours of 24/7 support and development, making a core contribution to the business which has seen it grow its Funds Under Management (FUM) to more than $8 billion.


Our team provided secure on-metal hosting through our Data Centre colocation facility for several years (with a sustained uptime of 99.997%) until the business matured to a point where it was deemed more desirable to migrate to a public cloud solution. We then managed and facilitated a migration to a scalable Azure service.


  1. Diverse Investment Options: AMM offers a wide range of investment products, such as term deposits, high-interest savings accounts, bonds, and managed funds, enabling investors to build a diversified portfolio.
  2. Competitive Rates Negotiation: AMM negotiates competitive rates on behalf of its clients with financial institutions, ensuring that they receive the best possible returns on their investments.
  3. Automated Portfolio Management: AMM enables investors to automate their investment management, including rollovers and reinvestments, simplifying portfolio management and reducing manual efforts.
  4. Customised Investment Strategies: AMM allows investors to customise their investment strategies based on their risk tolerance, investment goals, and time horizon, helping them to achieve their financial objectives.
  5. Secure Platform: AMM ensures the safety and security of its users' funds by partnering with reputable financial institutions that are regulated by the Australian Prudential Regulation Authority (APRA).



AMM has experienced significant success since its launch in 2008. As of March 2023, the platform had $8 billion in Funds Under Management and has diversified well beyond its initial offering of Term Deposit management. 


Creative Intersection’s extensive development and support maintenance of the platform was hugely successful. The platform has also received several awards for its innovative business model, including the 2020 Finder Awards for Best Online Platform and Best Term Deposit Platform for seven years running (2016-2022).



"Ian and the CI team partnered with AMM from the very beginning and have been instrumental in the growth of our firm.

Their ability to cross the language divide between IT and the business created efficiency in building out the website."

Stephen Jewell, Managing Director

Australian Money Market